I developed the We Cast the Widest Net campaign to build on the rapid growth of our social media presence, helping to position William Pitt-Julia B. Fee Sotheby’s International Realty as a leader in real estate marketing. By leveraging our global network's unparalleled follower base of over 1.32 million across platforms like Facebook, Instagram, and LinkedIn, we highlighted how our social reach drives significant traffic to sothebysrealty.com, our brand's exclusive real estate website. The campaign underscored our ability to outperform competitors, showcasing that our listings sell faster and for a higher price. This strategy effectively demonstrated how our innovative digital marketing approach delivers tangible success for clients while solidifying our reputation as market leaders.
For this campaign, I developed the core concept, name, and branding, while also generating and analyzing region-specific social media data to highlight the company’s competitive edge. Leveraging these insights, I managed a team that brought the creative vision to life, producing a range of assets including social media graphics, listing presentation slicks, postcard designs, and email templates. The campaign also incorporated a detailed comparison of social media performance by local competitors, reinforcing our leadership in digital marketing.
