Inside is a marketing campaign designed to reinforce the company’s position as trusted local real estate experts by delivering valuable, area-specific content to prospective homebuyers. By highlighting detailed insights about communities, neighborhoods, and market trends, it aimed to educate and engage our audience, positioning our agents as the go-to resource for local real estate knowledge. This initiative not only increased brand credibility but also provided buyers with the confidence to make informed decisions about their home search.
I developed the core concept, name, and branding for the INSIDE campaign, which focused on showcasing individual communities. My role included designing the campaign logo, creating area-specific blog content, developing a suite of social media graphics, and executing targeted social media and Google ad campaigns to drive engagement and position the company as a local market leader.
Campaign Ad Results to Date
Social Media Ads (FB + IG)
Total Reach: 220k+
Total Clicks: 7,100+
Average CTR: 4%
Google Search Ads
Total Reach: 352k+
Total Clicks: 13,529+
Average CTR: 6%
